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What You Should Know About Beauty in Your 20s

What You Should Know About Beauty in Your 20s

September is here and what a lovely season it ushers in! Mornings have grown crisp, tree leaves have begun changing colours, and students have returned to the classroom. Have you ever noticed no matter how long ago your school days were, it seems our minds are trained to shift towards growth and knowledge around this time? Maybe our brains delight in new challenges following the casual reprieve of summer. If you're ready for some fresh information that's focused on you, this What You Should  Know About series will be right up your alley!

Today's post is what you should know about beauty in your 20s. If you are beyond your 20s, I hope you find this information useful when conversing with your 20-something loved ones.

See also:
What You Should Know About Beauty in Your 30s
What You Should Know About Beauty in Your 40s
What You Should Know About Beauty in Your 50s
What You Should Know About Beauty in Your 60s and Beyond

The Basics

Welcome to your 20s! It's time to establish a basic skin care routine personalized for your skin type (emphasis on personalized - see trends below). Doing so now is super important as you'll learn that a basic skin care routine is not only useful in the present; it sets the stage for your future skin health. A basic skin care routine should generally consist of a cleanser, toner, and moisturizer that you use at least once daily in the evening. Twice daily if you are motivated or have a combination or an oily skin type. Being consistent with your routine will breed habit. Future you will thank you for this.


Outside of your basic routine, sunscreen is the most important skin care product you can reach for. Aside from helping you guard against skin cancer, it's the one step where you can actually take control of skin aging. You may not be able to change genetics but you can support your skin by preventing premature aging when you mitigate the sun's damaging UV rays with regular sunscreen usage. Aside from fine lines and wrinkles, sun damage can also look like hypo- and hyper-pigmentation, as well as a thickened skin texture.

With cosmetic treatments on the rise in this age group, such as "preventative Botox," the beauty industry knows you care about what your skin is going to look like in 5, 10, and 20 years down the road. Save yourself some cold, hard cash and use sunscreen daily. If you are worried about product weight and texture, I promise we have a sunscreen for you. Top featherweight picks: Ava Isa Sun-E-Serum SPF 35, Coola Refreshing Water Mist SPF 18, and Cocoon Apothecary Reflector SPF 30 Face Cream.


In your 20s, makeup can be kept pretty simple since your skin is at both peak plumpness and skin cell renewal rate, and is generally pretty even (though some may experience acne or other inflammatory skin conditions). Also, your eyebrows and eyelashes are still very full and naturally soft. It's not that you don't enjoy experimenting, it's just that you can go easy on your layering, especially when it comes to complexion products.

Also, this is a fabulous age to experiment and find your signature daily look. This look is like your favourite pair of jeans: comfortable and time tested. It's a look that you can hit repeat on with ease and speed, that will take you from the school campus to the office, and see you through your 20s to your 30s. Maybe it looks like liquid eye liner with classic red lips, or a neutral palette, or soft pinks. You'll  know you've got it when you put it on and don't question if it works for you.


One of the best pieces of advice I can share is that not all trends on social media are going to work for you and your beauty needs. Some are fantastic and fun to try, plenty are outright dangerous. When deciding what trend you want to jump on you need to ask yourself who the information is coming from. Do they have knowledge or education in the area they are discussing? Does the trend fit your skin type or condition? When it comes to DIY projects, remember, just because something is natural it doesn't mean it is safe. Dilution is important, as is preservation.

Over the years I've helped clients that have out of control skin care routines (think bags full of products), fried and dehydrated skin, damaged eyebrows and lashes, or skin that is in a state of inflammation all because they've jumped on too many trends or trends that are not right for their individual needs.

If you have questions about a trend you're interested in, reach out to your trusted certified skin and beauty advisor or, better yet, your doctor.

Love Yourself
So much of how we approach our skin care and makeup routines is tied to self esteem. How you view yourself and how you've been told to view yourself can truly shape your expectations and shift reality. Your mental wellness is paramount and developing healthy attitudes towards your self care routines, which can include skin care and makeup, is vital. So when I say...

Be kind to yourself. Redness happens. Acne happens. Everyone has pores. Sometimes makeup risks flop. Don't beat yourself up. 30-year-old you won't care.

...I'm being earnest and deeply encourage you to love yourself. If you need some encouragement, I recommend checking out Danae Mercer's social media accounts. I'm not the biggest Instagram person but she is one personality that I follow that leaves me feeling empowered and confident that I am enough and perfect just the way I am, cellulite, stretch marks, wrinkles, scoliosis curve, asymmetry, and all. Love yourself!

This is a snapshot of what you should know about beauty in your 20s. If you have questions and want to chat about this topic, leave a comment below. Need some personalized advice? Book your virtual consult with me here.



Melissa Menard is a certified aesthetician with over a decade of experience in the beauty industry. She enjoys all things French lifestyle, flowers, and a good lipstick (despite the mask mandate). 

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